FACEBOOK IS A PACK OF FRIGHTENED LIARS. ZUCKERBERG LIES ABOUT HOW FEW PEOPLE ARE USING FACEBOOK!!!
Facebook, faced with the reality that absolutely nobody cares about Facebook, has been found to have been lying about who uses Facebook in order to hold off it’s spiral down the drain!
Mike Gamaroff of Sito Mobile: “For Facebook to over-report these metrics is pretty inexcusable.”
Mark Zuckerberg Photo: Getty Images
Mark Zuckerberg has a credibility problem.
The tech mogul’s Facebook just admitted to finding more “bugs” in the way it measures ads — and once again, those bugs benefited Facebook.
The social-networking giant said Wednesday it has found numerous errors in the ways it calculates how many people view its ads, artificially inflating their perceived value to advertisers and publishers.
Key metrics that Facebook has exaggerated include the weekly and monthly reach of marketers’ posts, which got inflated by 33 percent and 55 percent, respectively, as the site improperly included repeat visitors in its figures.
Elsewhere, Facebook admitted to exaggerating the number of full views that video ads received, as well as time spent by users reading fast-loading “Instant Articles” for publishers including The Post and the Wall Street Journal, both of which are owned by News Corp.
Facebook insisted that the messed-up metrics — which followed the company’s admission in September that it had inflated its reporting of video viewing times to advertisers by as much as 80 percent — didn’t affect billing to publishers and advertisers.
Nevertheless, industry insiders said the inflated figures likely swayed ad-buying decisions as Facebook competed for ad dollars with everybody from Google’s search engine to struggling newspaper sites.
“It’s not difficult to measure views. It’s not difficult to measure engagement. It’s not difficult to measure any ad metric,” said Mike Gamaroff of Sito Mobile, an ad-targeting firm. “For Facebook to over-report these metrics is pretty inexcusable.”
The disclosures came as Chief Executive Zuckerberg is taking heat for allowing a barrage of fake news stories to propagate across its site, a policy some critics say may have tipped the outcome of the presidential election.
Earlier this month, Facebook shares got slammed after it told investors it expects a “meaningful” slowdown in ad-revenue growth next year as it seeks to avoid saturating users’ News Feeds with marketing posts.
To fix the ad-metric mess, Facebook said Wednesday it will begin allowing third-party firms like comScore and Moat to vet its viewability data for display-ad campaigns, in addition to video campaigns.
The tech giant also said it is working with TV-ratings firm Nielsen to count video views, and that it’s forming a “Measurement Council” of marketers and ad-agency execs to monitor its metrics.
Still, Facebook stopped short of putting all of its ad measurements up for third-party verification — a stubborn refusal that continues to undermine trust in its ad data, critics say.
“It certainly doesn’t look good,” said Mitchell Reichgut of Jun Group, a New York ad firm. “Online advertising has a history of opaque reporting, and this doesn’t help.”
Facebook, which has more than 4 million advertisers, has been growing its ad revenue this year at more than three times the rate of the overall online ad market, according to Cantor Fitzgerald.
“ DEMAND FOR FTC INVESTIGATION OF GOOGLE, FACEBOOK AND TWITTER
Nov. 16, 2016
Federal Trade Commission
600 Pennsylvania Avenue, NW
Washington, DC 20580
Telephone: (202) 326-2222
Advertisers in the United States have had billions of dollars squandered by the lies, misrepresentations, falsehoods and manipulations in the collusion between Google, Facebook and Twitter to rig the false impression of advertising value.
Using fake users called “Bots”, falsified “impressions reports:, rigged metrics and forensically confirmed lies in their marketing, these three companies deluded customers and users in violation of ethics and laws.
Facebook is a dead, and or dying, irrelevant platform which was converted to a political manipulation tool for Silicon Valley billionaires. As the public rejected Facebook in a massive departure of users, Facebook turned to criminality in order to survive.
This is a disservice to it’s customers, to American users and to the U.S. Treasury , who has provided Facebook with billions of dollars derived from those taxpayers….”
p class=”western” style=”margin-bottom:0;line-height:100%;orphans:2;widows:2;”>Reporter Samantha Masunaga